NEWS & EVENTS

News, Press & More
Discover the best high-converting iGaming traffic sources. From SEO and affiliates to paid ads, Telegram communities, and KOL marketing. Learn how online casino operators can attract real players, improve conversions, and scale smarter.

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Learn 6 proven player retention strategies for online casinos in 2026, including player profiling, mobile-friendly UX, game variety, 24/7 support, smart bonuses, and VIP loyalty programs. Keep players active, increase repeat deposits, and build long-term value.

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Planning to launch an online casino in 2026? This guide covers the essential steps to building a profitable iGaming business, from choosing the right platform and payment solutions to marketing, player acquisition, and long-term growth strategies.

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Discover the 7 must-have features of a successful online casino in 2026, from fast mobile-friendly design and game variety to secure payments, fast withdrawals, 24/7 support, smart promotions, and cryptocurrency support. Build a stronger casino platform that improves trust, engagement, and long-term growth.

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Learn why most iGaming ad campaigns waste 50%–70% of their budget on low-quality traffic and non-converting zones. See how Smart Track by NeftSoft helps operators identify profitable placements, cut wasted spend, and improve campaign performance fast.

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Avoid the 5 Facebook Ads mistakes that waste iGaming ad budgets, from using traffic campaigns and Audience Network placements to missing Pixel, CAPI, conversion tracking, and UTM parameters. Learn how better tracking helps online casino operators attract higher-quality players and improve campaign ROI.

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Learn why pixel tracking accuracy matters for iGaming ad ROI and how inaccurate tracking can cause wasted budget, poor optimization, and missed profitable traffic sources. See how NeftSoft helps operators track registrations, deposits, revenue, and campaign performance with 90%+ matching accuracy.

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Discover NeftSoft’s key insights from ICE Barcelona 2026, where the team explored the future of iGaming growth. Learn why operators are shifting from traffic to real performance, with stronger focus on FTDs, retention, SEO, affiliate growth, and simpler casino management systems.

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Learn how content hubs and internal linking can strengthen your SEO strategy. This guide explains how to connect related blog posts, pillar pages, and conversion pages so search engines understand your expertise while users move more easily toward demos, contact forms, and sales inquiries.

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Understand work in context

You are an engineer on the iOS team and your PM just assigned a high-priority issue to you. Customer Requests gives you all the context to understand what you need to build.

1.The issue description is a little vague, so you scroll down to the Customer Requests section to get more context.

2.Reading through the full customer feedback is really helpful because it comes directly from the user and describes real use cases and pain points.

3.With this context, you go ahead and build the feature. Sales and support automatically get notified once the issue gets marked as done.

Build stronger relationships

You are a customer success manager and your largest enterprise client just shared an important feature request in your shared Slack channel.

1.With the Linear Asks integration, you file a new customer request directly from Slack.

2.The product team reviews every ask that comes into their Triage inbox, so you have full confidence that the product team will see it.

3.Once the feature request has shipped, you and your customer will automatically get notified in the original Slack thread.

Make better product decisions

You are the Head of Product and planning your roadmap for the upcoming quarter. Instead of relying on just your intuition, you can now leverage Customer Requests to make a more informed decision about what your team should work on.

1.You create a custom project view that narrows down your backlog to a list of feature ideas that have been requested by your most important customers

2.You notice a project on the list that has been marked as important by top customers and has significant revenue impact.

3.You open the project to see the customer requests in full context: The missing feature is a really painful problem for these users, enough that one of the accounts is considering churning. You confidently prioritize the project and add to your Q2 roadmap.