NEWS & EVENTS

News, Press & More

At this year’s SiGMA Asia 2025 which held at SMX Convention Center in Manila, NeftSoft showcased its expanding influence in the Asian iGaming market. With a strategic focus on high-performance platform solutions, advanced tracking tools like Smart Track and ultra-fast go-live capabilities, NeftSoft drew attention from operators looking for smarter, more scalable growth across Southeast Asia and beyond.

Smart Track: Visibility That Changes the Game
Smart Track designed to track conversions from ad networks like ExoClick, PropellerAds and others. Smart Track enables brands to identify underperforming ad zones and cut wasted spend. This granular view of marketing performance supports faster decisions and better scaling.

Whether you’re a lean startup or an established brand expanding into Southeast Asia, Smart Track helps you spend smarter and grow faster.

Launch in 7 Days: Speed That Gives You the Edge
Our fully managed solution allows operators to go live with a ready-to-run casino or sportsbook platform in just one week, complete with payment integrations, games, bonus tools and localization for multiple markets.

With compliance-ready infrastructure and 24/7 technical support, NeftSoft helps brands skip the usual delays and focus on scaling.

Smart Retention: Win Players, Cut Costs
NeftSoft’s intelligent back-office suite includes loyalty tools, behavior-based rewards, and customizable CRM journeys designed to reduce churn and boost lifetime value. These tools make it easier to retain players without relying on heavy bonus spending.

For operators aiming to reduce acquisition costs while increasing engagement, NeftSoft offers the perfect blend of tech and strategy.

Looking Ahead: Smarter Platforms, Stronger Markets
As SiGMA Asia 2025 wraps up, NeftSoft remains committed to leading the charge in next-generation iGaming solutions. From precision marketing to rapid deployment and multi-market scalability, our mission is to make growth easier for every operator we serve.

Asia is evolving fast and NeftSoft is here to help you move faster.

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NeftSoft is set to showcase its next-generation iGaming solutions that empower operators to launch faster, optimize smarter and retain longer, all under one powerful platform.

Fresh off a successful showcase at SiGMA Asia 2025, GamingSoft is gearing up for SiGMA South Asia 2025 – the premier igaming event in Sri Lanka.

Meet NeftSoft at Sri Lanka

From November 30 to December 2 in 2025, NeftSoft will be showcasing its latest iGaming solutions at SiGMA South Asia in Colombo, Sri Lanka. This premier event invites industry leaders, operators and innovators from across Asia and beyond to discover technologies that drive growth, efficiency and engagement.

NeftSoft’s white label platform makes it easy for operators to launch and scale in new markets. With built-in features like mission systems, bonus tools, affiliate tracking and CRM integration, you can attract and retain players from day one without heavy setup. Its flexible and regulation-ready structure allows for fast deployment across multiple regions.

Our unified API aggregator connects operators to a library of over 7,000 games from 150+ global providers with just a single integration. This approach eliminates the need for multiple contracts, reduces technical complexity and streamlines updates. Built-in features like free spin management operators can boost player retention and engagement while maintaining seamless platform updates.

NeftSoft also offers robust payment solutions that support fast, secure transactions in more than 25 currencies and 20 cryptocurrencies. Integrated with trusted payment gateways, our system ensures smooth deposits and withdrawals, giving players a seamless financial experience while helping operators improve their cash flow and transaction success rates.

Neftsoft’s powerful tools like lead tracking, live streaming and affiliate management, but what sets us apart is the marketing support behind it. We share proven strategies, campaign ideas and optimization tips to help operators attract more leads and turn traffic into real players. 

Joining NeftSoft at SiGMA South Asia 2025, will showcase our latest and popular game portfolios. Designed for a wide range of player interests, their offerings combine innovative technology with localized content to enhance player experience and engagement across various markets.

Book a meeting with our team now!

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Operators are spending thousands on traffic but still struggle to identify which ad sources are truly delivering conversions and which are draining budget.

NeftSoft developed Smart Track which is an intelligent tracking system that shows you exactly which publisher zone, ad network and campaign is generating real deposits and which ones are wasting your spend.

With Smart Track, operators are now confidently scaling winning traffic, eliminating low-quality sources and achieving up to 3× better ad performance — not by spending more, but by spending smarter.

 

How Smart Track Works?

  1. Tracks each click with zone ID
    Smart Track captures exactly which publisher zone the user came from, not just the ad network.
  2. Connects conversions to the original source
    When a player registers or deposits, SmarTrack links that action back to the specific zone that drove the click.
  3. Shows real-time performance in the dashboard
    You can easily see cost, deposits, revenue, and ROI for each network and zone without manual work.
  4. Helps you optimise instantly
    The data helps you pause poor-performing zones, scale profitable ones, improve creatives, and adjust targeting based on results.

 

Benefits:

  • Gain full clarity on ROI instead of guessing which ads work.
  • Reduce wasted budget by cutting off non-performing zones.
  • Increase profit by focusing only on zones that bring real depositing players.
  • Make smarter decisions faster using accurate, real-time data.

 

Ready to turn your ad spend into smarter spend? Contact your NeftSoft representative today to schedule a demo of Smart Track. Let’s unlock the full potential of your campaigns together.

 

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Understand work in context

You are an engineer on the iOS team and your PM just assigned a high-priority issue to you. Customer Requests gives you all the context to understand what you need to build.

1.The issue description is a little vague, so you scroll down to the Customer Requests section to get more context.

2.Reading through the full customer feedback is really helpful because it comes directly from the user and describes real use cases and pain points.

3.With this context, you go ahead and build the feature. Sales and support automatically get notified once the issue gets marked as done.

Build stronger relationships

You are a customer success manager and your largest enterprise client just shared an important feature request in your shared Slack channel.

1.With the Linear Asks integration, you file a new customer request directly from Slack.

2.The product team reviews every ask that comes into their Triage inbox, so you have full confidence that the product team will see it.

3.Once the feature request has shipped, you and your customer will automatically get notified in the original Slack thread.

Make better product decisions

You are the Head of Product and planning your roadmap for the upcoming quarter. Instead of relying on just your intuition, you can now leverage Customer Requests to make a more informed decision about what your team should work on.

1.You create a custom project view that narrows down your backlog to a list of feature ideas that have been requested by your most important customers

2.You notice a project on the list that has been marked as important by top customers and has significant revenue impact.

3.You open the project to see the customer requests in full context: The missing feature is a really painful problem for these users, enough that one of the accounts is considering churning. You confidently prioritize the project and add to your Q2 roadmap.