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Tag: Event

Pixel Tracking Accuracy Explained: Why Most iGaming Ads Lose 30% Budget

Many iGaming operators run ads every day—but few truly understand how accurate their pixel tracking is. If your pixel is inaccurate, your ad data is lying to you.   What Is Pixel Tracking Accuracy? Pixel tracking accuracy means how correctly your pixel records and matches: Player registration First deposit Repeat deposit Withdraw High accuracy (90%+) […]

What Are Tracking Pixels and How Do They Work in iGaming Ads?

For iGaming operators running paid traffic, the Meta Pixel is the core tool that connects ad spend with real player actions.   What is the Meta Pixel? The Meta Pixel is a small piece of code you place on your website.Its job is simple: help you understand what people do after clicking your ads. It […]

NeftSoft at SiGMA South Asia 2025: Building the Future of Player Engagement

NeftSoft successfully wrapped up our participation at SiGMA South Asia 2025 in Colombo, Sri Lanka! This year, we showcased our all-in-one iGaming platform designed to help operators launch faster, engage players deeper, and retain them longer. From customizable templates and VIP systems to real-time analytics, mini-games, and integrated messaging tools, our solutions received strong interest […]

How You Can 3× Your Ad Performance Using Smart Track

Operators are spending thousands on traffic but still struggle to identify which ad sources are truly delivering conversions and which are draining budget. NeftSoft developed Smart Track which is an intelligent tracking system that shows you exactly which publisher zone, ad network and campaign is generating real deposits and which ones are wasting your spend. […]

NeftSoft to Exhibit at SiGMA South Asia 2025

NeftSoft is set to showcase its next-generation iGaming solutions that empower operators to launch faster, optimize smarter and retain longer, all under one powerful platform. Fresh off a successful showcase at SiGMA Asia 2025, GamingSoft is gearing up for SiGMA South Asia 2025 – the premier igaming event in Sri Lanka. Meet NeftSoft at Sri […]

NeftSoft Shines at SiGMA Asia 2025 in Manila: Driving Smarter Growth for iGaming Operators

At this year’s SiGMA Asia 2025 which held at SMX Convention Center in Manila, NeftSoft showcased its expanding influence in the Asian iGaming market. With a strategic focus on high-performance platform solutions, advanced tracking tools like Smart Track and ultra-fast go-live capabilities, NeftSoft drew attention from operators looking for smarter, more scalable growth across Southeast […]

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Understand work in context

You are an engineer on the iOS team and your PM just assigned a high-priority issue to you. Customer Requests gives you all the context to understand what you need to build.

1.The issue description is a little vague, so you scroll down to the Customer Requests section to get more context.

2.Reading through the full customer feedback is really helpful because it comes directly from the user and describes real use cases and pain points.

3.With this context, you go ahead and build the feature. Sales and support automatically get notified once the issue gets marked as done.

Build stronger relationships

You are a customer success manager and your largest enterprise client just shared an important feature request in your shared Slack channel.

1.With the Linear Asks integration, you file a new customer request directly from Slack.

2.The product team reviews every ask that comes into their Triage inbox, so you have full confidence that the product team will see it.

3.Once the feature request has shipped, you and your customer will automatically get notified in the original Slack thread.

Make better product decisions

You are the Head of Product and planning your roadmap for the upcoming quarter. Instead of relying on just your intuition, you can now leverage Customer Requests to make a more informed decision about what your team should work on.

1.You create a custom project view that narrows down your backlog to a list of feature ideas that have been requested by your most important customers

2.You notice a project on the list that has been marked as important by top customers and has significant revenue impact.

3.You open the project to see the customer requests in full context: The missing feature is a really painful problem for these users, enough that one of the accounts is considering churning. You confidently prioritize the project and add to your Q2 roadmap.