97% of marketers make at least one of these mistakes especially #5.
1.Running Traffic Objective
Many agencies run traffic campaigns and proudly show how many clicks an ad gets.
The problem is, these clicks often come from people who are curious but not interested in registering or buying.
Thousands of clicks, but very few actual sign-ups or purchases.
2.Not Removing Audience Network
Audience Network shows your ads on random apps and websites outside of Facebook.
The problem is, these placements often reach users who aren’t interested in your offer.
This can quickly eat up your ad budget without generating real results.
3.Not Setting Up FB Pixel & CAPI
Without FB Pixel + CAPI =
Does not know which ad bring sales.
Facebook algorithm cannot bring you good traffic.
With FB Pixel + CAPI =
Facebook has data to bring you good, high converting traffic.
So you will be able to get much for players who register & deposit automatically.
4.Not Running Conversion Campaign
Conversion campaigns let Facebook find people who are most likely to take action—like registering or making a purchase.
These users are more active and more likely to convert compared to general traffic.
To make this work, your backend needs to support Facebook Pixel and CAPI so conversions can be tracked accurately.
5.Not Using UTM Parameters to Track Each Users
Without UTM parameters, it’s hard to know exactly where each user came from.
When you are running branding video, KOL, SEO, and Welcome bonus, the data get mixed up real quick.
With UTMs, you can track the traffic source, which banner they clicked, and even which ad settings brings you a new player.
With NeftSoft, adding UTM parameters to your campaigns takes less than 5 minutes. You’ll be able to see exactly which source & banner each user came from.
